"Buyology, “the world’s leading strategic neuromarketing company,” has released its first annual Most Desired U.S. Brands Report after six years of spending $8 million testing 240 global brands with more than 5,000 consumers. The results are pretty baffling... the thing you desire most every single day is Crest. That’s right, Crest is the number one, most desired brand for men. Crest! If there was a brand for watching paint dry that would be more desirable than Crest."