..:: BOOMING ::..
Here is a very interesting report that has been on TV lately, It talks about the current boom in marketing to the Hispanic culture.
In a very scary market, Hispanics as a whole are now more then ever, being marketed to.
Its no surprise considering Hispanics have surpassed African Americans as the largest minority in the United States today, 15% of Americans are Hispanic, including 20% of children. America's Hispanic population is projected to exceed 50 million by 2020, and its buying power stands at $700 billion today with projections reaching $1 trillion by 2010.
Bottom line, Hispanics are the fastest growing market in the United States.
Brands are starting to pay attention to these numbers. Not sure if its true where you are, but in Austin, the surge of Hispanic billboards, radio ads, and print campaigns have been even more of a regular appearance in the landscape then ever before.
Want more info?
Check out these Hispanic marketing experts:
Mercury Mambo Hispanic Experiential Marketing, Sales Promotions, and Branding Agency
Matt Reyes Hispanic Trend guru and founder of twitteros
Alejandro Vega Web designer, design know it all,
and all around good guy.
..:: POSTED BY ::.. Cb at 6:35 AM