..:: DIG THIS ::..
Mission Bicycle is a unique company based in San Francisco that sells custom fixed gear bikes. Each bicycle is made to order from a combination of stock parts. They recently opened up a physical retail location with the design help of Greyscaled and Adaptive Path.
As the company used to only exist online, the shop was designed to mimic the look and user experience of the Mission Bicycle website – giving physical presence to a digital brand. Through text displays, logical instructions, and product displays that look like exploded diagrams, customers are easily guided through the process of creating their own unique bike.