..:: RANDOM ::..

Some more internet randomness from last week. ENJOY.

..:: DIG'N THIS ::..

To say I am a fan of this man is a huge understatement. I would say he is a master.

I first heard of Aaron Draplin when he did a Layer Tennis match awhile ago, and have been checking in with him and his work ever since.

His work is super clean and totally original. His daily blog, is one I check pretty much everyday, first thing.

Go check his work out, and check his blog, the man gets it done!

DDC

Photo by Embry Rucker Photography.

..:: THOUGHTS? ::..

Via Brand New
If looking at the above image suddenly inspires an unprecedented urge to grab a smoke and start puffing away, that’s because Marlboro wants you to buy their cigarettes. Or at least that’s how the conspiracy theory goes. Dutifully reported by Graphicology, it turns that the Ferrari Formula One racing team is trying to sneak an allusion of the Marlboro logo through their speedy car’s new paint job in the form of an abstract bar code that supposedly resembles a Marlboro pack — a tactic made necessary due to a ban on tobacco advertising by the European Union. Fact or fiction? You decide.

..:: DIG THIS ::..

Via hypebeast.

Ever fancied yourself as a sneaker designer? Here’s your chance to design your own colourways of various models from a range of sportswear brands with The Sneaker Colouring Book. Illustrated by Daniel Jarosch and Henrik Klingel, the book includes 100 different sneaker silhouettes from 18 different brands, each presented in black and white, allowing you to customise, design and create your own bangers. Each page has also been perforated, which means you got remove your artwork and display it as you wish. Look out for The Sneaker Colouring Book this May.

Source: SNEAKER FREAKER

..:: iLike ::..

If you follow me on twitter, then you know that I am excited for the launch of the new CS5. (Which launched on April 12th)

Here is a look at the new icons. (Click the image to get a better look.) I know this is super nerdy, but, I love this kind of stuff.

Via logodesignerblog.com

After some speculation we now can see the official logos of Adobe CS5, now with 3D and an extra colour added in.

I think it’s a nice gradual change and I think the extra colour will make it easier to distinguish each product rather than the full black letters of the old logos, though I would be interested to know the design decisions behind the 3D aspect on some of the logos – maybe to make them pop more on our desktops?

What do you think?

..:: DIG THIS ::..

I saw this awhile ago, but thought since the new season

just started I would put it up.

Its pretty good, interesting, and most of its dead on.

Get a better look HERE.

Here's to a great season.

..:: iWant ::..

I don't have an iPad, or really want one.
But this is maybe the only reason I would get one.

Word on the street is that its an April Fools joke. If not, it will be sweet!

Via Core 77

..:: DIG THIS ::..

If you follow this blog, you know I don't talk much about my own work.

But, every now and then, I gotta toot my own horn! :)

I have been doing iPhone wallpapers for awhile,

and wanted to put a link on my blog for you guys.

So go check them out, download them, show them off,

or whatever it is you guys do with them.

Check them on my flickr page HERE.

Oh, and since I am already throwing it out there, go be a fan of bomelycreative.com on Facebook :)

..:: THOUGHTS? ::..

Interesting thoughts on Logo's and Branding via Drawer

YOUR LOGO IS NOT YOUR BRAND

A brand isn’t a logo. A logo is merely a symbol that represents the brand. Your corporate identity, the stuff found on letterheads and signage, isn’t a brand either. A brand isn’t the product or service that you make. So if a brand isn’t all of these things what is a brand?

A brand is how an individual feels about a company. It’s an individual’s feeling because a brand is defined by how an individual feels about the brand, not what the company wants an individual to feel. Sure companies can’t control how an individual feels, but they certainly can influence the feelings of an individual by properly communicating the qualities that make their brand special.

Have you ever had a client come up to you looking for design work, hoping that you could design them a strong brand? Maybe you thought you could, but you were wrong. Brands can’t be designed.

Read the rest of the story HERE.

..:: THOUGHTS? ::..

Via Logo Design Love

Simon Manchipp, one of three creative directors and partners at London-based studio SomeOne, said on Twitter yesterday:

“Logos are dead. Yet we have been featured in the new book Logo Design Love as an example of how to do Logos.

“They are a hangover from old-school thinking about branding. There is no desire by the public for a new logo. They are simply an old-fashioned approach to differentiating products or services.”

Upon questioning, Manchipp explicitly meant, “…that symbols invented to accompany brand names are a waste of time, money and effort.”

I asked David Law, Manchipp’s partner at SomeOne (and the man who kindly submitted SomeOne’s designs for inclusion in my book), what he thought of his colleague’s statement:

“It’s something we have been debating internally for quite a while.

“When you look at brands like O2, its success lies in the richness and depth of its brand world (bubbles, blue grad etc.). This forms a flexible branded platform that is instantly recognisable — you could remove the logo and still know the brand. The logo in itself is not the ‘hero’.

“In the past, brands like IBM and FedEx traded on the logo as the ‘hero’. We see it even today.

“So while we all acknowledge that the logo is not about to disappear — and that it is still an important part of any brand toolkit — there is a case for applying more emphasis on brand worlds.

“The ‘favicon’ or ‘twibbon’ is now the equivalent of the ‘black and white fax’ that we all learnt (years ago) was the minimum requirement for a logo to be recognisable as. These are much smaller applications than we have ever had to deal with, and ones where traditional logos are struggling.

“Brands now ‘move’ as standard — being ‘Apple‘ implies all sorts of physics that lend attributes to the brand and do not rely on the logo to do everything.

“Lastly, the amount of platforms, media, applications (and now ‘experiences’) that need to be branded has multiplied significantly with technology. People simply get bored quicker and brand worlds allow the conversation to ‘flow’.

“Yes, the logo is the ultimate ‘rechargeable battery’ of the brand and is the final distillation of all the brand’s attributes BUT what we are debating (and we haven’t reached any conclusion) is that if the brand world is powerful enough, could the ‘logo’ simply be the company name designed in a simple, ownable way? Possibly, dare I say it, with no symbol to sit alongside it?”

Symbol or no symbol is a valid question, and one I talk about in my book:

“Sometimes your client just needs a professional logotype to identity its business. Use of a symbol can be an unnecessary addition.

“This is something you want to determine at the outset of the project. Ask your client if she has a preference one way or another. If the company is entertaining ideas about future expansion into other markets, it might be better to opt for a distinctive logotype, because an identifying mark or symbol might prove restrictive.”

Quoted from chapter 11 of Logo Design Love.

So while Manchipp’s initial “Logos are dead” quote might be over the top, it does raise an interesting debate.

..:: DIG THIS ::..

AdWeek, has named Apple's "Get a Mac" campaign the best of the decade. The Cupertino, Calif.-based company also was named the best brand of the decade, and its headpiece Steve Jobs was named "marketer of the decade."

..:: DIG THIS ::..

I know I just did a Pantone post recently, but this is big news.
(If your a design nerd like me anyway.)

Pantone just released the Color of the year.

PANTONE 3258 C

I have to say, I almost called it early on in the year with this post.

Just sayin'!


Have a great weekend everyone.

..:: DIG THIS ::..

Via PSFK:
Mission Bicycle is a unique company based in San Francisco that sells custom fixed gear bikes. Each bicycle is made to order from a combination of stock parts. They recently opened up a physical retail location with the design help of Greyscaled and Adaptive Path.

As the company used to only exist online, the shop was designed to mimic the look and user experience of the Mission Bicycle website – giving physical presence to a digital brand. Through text displays, logical instructions, and product displays that look like exploded diagrams, customers are easily guided through the process of creating their own unique bike.

Mission Bicycle Retail Experience from Adaptive Path on Vimeo.

..:: THOUGHTS? ::..

Via Hypebeast

..:: DIG THIS ::..

Via Wooster Collective

Great piece on Ryan McGinness by Upper Playground.

"You have to learn the rules, before you break the rules."

Thanks Aimee / Marc.

..:: LEGEND ::..

Do you know who this guy here is?

If not, Shame on you!

This is Fraser Cooke, Nike Global Energy Marketing Director. The guy is major.

The Selby just went and did a great photo shoot out at his place in Tokyo.

Check it here!

I think I want everything in his house!

Check out his blog, great stuff.

..:: DIG THIS ::..

After a month of online voting, the winner of the 2009 People’s Design Award was announced last night at the Cooper-Hewitt, National Design Museum’s fourth annual National Design Awards gala. From of 198 entries, the honor went to Trek Bicycles’ Lime bike.

See all the nominees here.

Read the full story here!

..:: THOUGHTS? ::..

Via PSFK

The Daily Mail reports that cereal maker Kellogg’s is planning to laser etch their logo on individual Corn Flakes in an effort to set themselves apart from imitations and generic brands.

A limited number of boxes with the laser toasted cereal will be put into production before they move foreword with branding some cereal pieces in every box. If it’s decided that it’s feasible, Kellogg’s may apply this questionable branding across a number of thier products.

The Daily Mail explains:

Kellogg’s embarked on the project to reinforce that they don’t make cereals for any other companies and to fire a shot across the bows of makers of ‘fake flakes’.

Helen Lyons, lead food technologist at the company, said: ‘In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn flakes.

‘We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else.

‘We’re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer.

Not really sure how I feel about this? THOUGHTS?

..:: ILIKE ::,,

Another one of the Bay Areas finest, Jeremy Fish, talks about Art and Tee Shirts.

Love his take on it.

..:: DIG THIS ::..

With as much time as designers, and well, most people really, spend in their offices, this will give all of us something to smile about!

I am aware that I am not the first to post on this, but I just had too. Its just to good.
This kind of place makes you want to show up early and stay late! :)

Selgas Cano Architecture Office by Iwan Baan. Is one of my favorite pieces of architecture in quite awhile, let alone one of my favorite office buildings I have ever seen. Amazing!

Here are some more pictures of this simply beautiful place to get your work on.