Leave to Nike and their creative team to remind all of us that the print media is not dead! I was reading through one of my magazines the other day, and found this ad for the new Lunarglide shoe that says, Hold this page up to your web cam and see this shoe in a whole new way!
Now, I am aware that this isn't the newest technology. Other people have done it. I just think its a really great use of technology, getting readers to there website.
If you haven't done it, go check it out here! Its pretty cool.