..:: THOUGHTS? ::..

Interesting thoughts on Logo's and Branding via Drawer

YOUR LOGO IS NOT YOUR BRAND

A brand isn’t a logo. A logo is merely a symbol that represents the brand. Your corporate identity, the stuff found on letterheads and signage, isn’t a brand either. A brand isn’t the product or service that you make. So if a brand isn’t all of these things what is a brand?

A brand is how an individual feels about a company. It’s an individual’s feeling because a brand is defined by how an individual feels about the brand, not what the company wants an individual to feel. Sure companies can’t control how an individual feels, but they certainly can influence the feelings of an individual by properly communicating the qualities that make their brand special.

Have you ever had a client come up to you looking for design work, hoping that you could design them a strong brand? Maybe you thought you could, but you were wrong. Brands can’t be designed.

Read the rest of the story HERE.

..:: DIG THIS ::..

Complex magazine recently released a list of the top 100 brands of the decade.

I have to say I pretty much agree with most, some seemed slightly skewed, but still a great list of brands.

I wont ruin it for ya, so you guys should check it out.
Kind of a funky interface for viewing, but worth a look.

Check it out HERE.

..:: SNEAK OF THE WEEK ::..

This weeks SOTW is yet another classic.

Now I get emails from people saying I should be highlighting the "New Shoes" that are coming out in limited runs. I hear that, but I have to say, I own these Classic Adidas Rod Lavers and I get people stopping me and asking me about them. As much or more then if I go out wearing some of my "New Shoes"

The RL are very similar to another Adidas classic shoe, with the simple green and white colorway, many others have been done of this shoe, but the original remains the strongest look.

So, I stay true to focusing on good shoes, not just the flash in the pan models.

More on the man Rod Laver here.

..:: SNEAK OF THE WEEK ::..

Starting a new section here on ..::DIG::..
I am going to spotlight sneakers, once a week, or so, sneakers that I think are worthy of such a spotlight.

I will call it SNEAK OF THE WEEK, clever I know.

This weeks shoe, the original Adidas Stan Smith. Simply classic. White green, it's just is so perfect.

You know you have a good sneaker, when they do different color ways, but the original is still the best.