..:: DIG THIS ::..

Via Brand New

Established in 1993 as an expansion team of the Major League Baseball, the Florida Marlins, winners of two world series (1997 and 2003), have been renamed the Miami Marlins and will be moving into a fancy new stadium at the start of the 2012 season. Miami Marlins’ management had a hard time keeping the name, logo, and uniform change under wraps, with the logo being leaked as early as September and, stealing the thunder from a webcast conference unveiling the new look, a picture of the uniforms and a ticket brochure surfaced earlier in the week. This past Friday, the official unveiling took place at their new stadium.

..:: THOUGHTS? ::..

Via Huffington Post

Gap has debuted a new logo on its website, doing away with the blue square we've come to know and love. There's no word if the stores will follow suit or if it's just an online thing.

Blog Kitsune Noir reports that the design community wasn't too impressed and that the new logo now has its own (perhaps unofficial) Twitter account addressing complaints.

..:: DIG'N THIS ::..

To say I am a fan of this man is a huge understatement. I would say he is a master.

I first heard of Aaron Draplin when he did a Layer Tennis match awhile ago, and have been checking in with him and his work ever since.

His work is super clean and totally original. His daily blog, is one I check pretty much everyday, first thing.

Go check his work out, and check his blog, the man gets it done!

DDC

Photo by Embry Rucker Photography.

..:: THOUGHTS? ::..

Via Brand New
If looking at the above image suddenly inspires an unprecedented urge to grab a smoke and start puffing away, that’s because Marlboro wants you to buy their cigarettes. Or at least that’s how the conspiracy theory goes. Dutifully reported by Graphicology, it turns that the Ferrari Formula One racing team is trying to sneak an allusion of the Marlboro logo through their speedy car’s new paint job in the form of an abstract bar code that supposedly resembles a Marlboro pack — a tactic made necessary due to a ban on tobacco advertising by the European Union. Fact or fiction? You decide.

..:: iLike ::..

If you follow me on twitter, then you know that I am excited for the launch of the new CS5. (Which launched on April 12th)

Here is a look at the new icons. (Click the image to get a better look.) I know this is super nerdy, but, I love this kind of stuff.

Via logodesignerblog.com

After some speculation we now can see the official logos of Adobe CS5, now with 3D and an extra colour added in.

I think it’s a nice gradual change and I think the extra colour will make it easier to distinguish each product rather than the full black letters of the old logos, though I would be interested to know the design decisions behind the 3D aspect on some of the logos – maybe to make them pop more on our desktops?

What do you think?

..:: DIG THIS ::..

I saw this awhile ago, but thought since the new season

just started I would put it up.

Its pretty good, interesting, and most of its dead on.

Get a better look HERE.

Here's to a great season.

..:: THOUGHTS? ::..

Interesting thoughts on Logo's and Branding via Drawer

YOUR LOGO IS NOT YOUR BRAND

A brand isn’t a logo. A logo is merely a symbol that represents the brand. Your corporate identity, the stuff found on letterheads and signage, isn’t a brand either. A brand isn’t the product or service that you make. So if a brand isn’t all of these things what is a brand?

A brand is how an individual feels about a company. It’s an individual’s feeling because a brand is defined by how an individual feels about the brand, not what the company wants an individual to feel. Sure companies can’t control how an individual feels, but they certainly can influence the feelings of an individual by properly communicating the qualities that make their brand special.

Have you ever had a client come up to you looking for design work, hoping that you could design them a strong brand? Maybe you thought you could, but you were wrong. Brands can’t be designed.

Read the rest of the story HERE.

..:: THOUGHTS? ::..

Via Logo Design Love

Simon Manchipp, one of three creative directors and partners at London-based studio SomeOne, said on Twitter yesterday:

“Logos are dead. Yet we have been featured in the new book Logo Design Love as an example of how to do Logos.

“They are a hangover from old-school thinking about branding. There is no desire by the public for a new logo. They are simply an old-fashioned approach to differentiating products or services.”

Upon questioning, Manchipp explicitly meant, “…that symbols invented to accompany brand names are a waste of time, money and effort.”

I asked David Law, Manchipp’s partner at SomeOne (and the man who kindly submitted SomeOne’s designs for inclusion in my book), what he thought of his colleague’s statement:

“It’s something we have been debating internally for quite a while.

“When you look at brands like O2, its success lies in the richness and depth of its brand world (bubbles, blue grad etc.). This forms a flexible branded platform that is instantly recognisable — you could remove the logo and still know the brand. The logo in itself is not the ‘hero’.

“In the past, brands like IBM and FedEx traded on the logo as the ‘hero’. We see it even today.

“So while we all acknowledge that the logo is not about to disappear — and that it is still an important part of any brand toolkit — there is a case for applying more emphasis on brand worlds.

“The ‘favicon’ or ‘twibbon’ is now the equivalent of the ‘black and white fax’ that we all learnt (years ago) was the minimum requirement for a logo to be recognisable as. These are much smaller applications than we have ever had to deal with, and ones where traditional logos are struggling.

“Brands now ‘move’ as standard — being ‘Apple‘ implies all sorts of physics that lend attributes to the brand and do not rely on the logo to do everything.

“Lastly, the amount of platforms, media, applications (and now ‘experiences’) that need to be branded has multiplied significantly with technology. People simply get bored quicker and brand worlds allow the conversation to ‘flow’.

“Yes, the logo is the ultimate ‘rechargeable battery’ of the brand and is the final distillation of all the brand’s attributes BUT what we are debating (and we haven’t reached any conclusion) is that if the brand world is powerful enough, could the ‘logo’ simply be the company name designed in a simple, ownable way? Possibly, dare I say it, with no symbol to sit alongside it?”

Symbol or no symbol is a valid question, and one I talk about in my book:

“Sometimes your client just needs a professional logotype to identity its business. Use of a symbol can be an unnecessary addition.

“This is something you want to determine at the outset of the project. Ask your client if she has a preference one way or another. If the company is entertaining ideas about future expansion into other markets, it might be better to opt for a distinctive logotype, because an identifying mark or symbol might prove restrictive.”

Quoted from chapter 11 of Logo Design Love.

So while Manchipp’s initial “Logos are dead” quote might be over the top, it does raise an interesting debate.

..:: DIG THIS ::..

Complex magazine recently released a list of the top 100 brands of the decade.

I have to say I pretty much agree with most, some seemed slightly skewed, but still a great list of brands.

I wont ruin it for ya, so you guys should check it out.
Kind of a funky interface for viewing, but worth a look.

Check it out HERE.

..:: iLIKE ::..

Not sure if its the Holiday season getting to me already or what! But, I am really digging this red!

I have been seeing it on some really great pieces and I have used it recently with great results.

Its kinda like the go to standard of the Pantone system really.

Go get it!

..:: THOUGHTS? ::..

Via Hypebeast

..:: THOUGHTS ::..

The Sunday times reports

This could be huge!

I cant believe that the Love Irish Food people are actually claiming that they don't think they look like the same logo!

This could be a huge financial blunder on the parts of the responsible party.

Should be interesting to see how this develops.

Read more here.

..:: LEGEND ::..

Sorry I have been so busy to post lately, but I have been working on new things like crazy.

And while I was doing research for a recent project, I found this. Worth the watch.

..:: THOUGHTS? ::..

After fifty years of Futura, IKEA will be changing its catalog typeface to Verdana.

Via idsgn:
The font will replace IKEA Sans (a customized version of Futura by Robin Nicholas), and IKEA Serif (based on Century Schoolbook). In an interview with the Swedish design magazine Cap & Design, IKEA’s Ivana Hrdlickova says the main reason for the switch was to allow the company to use the same typeface in all countries (current IKEA typefaces do not contain Asian characters, for example). Being that Verdana was designed for the web, it also allows the company’s image to remain consistent online and in print.

Read the full story here.

Of all the choices, Verdana!? Really!?

..:: THOUGHTS ::..

For over 20 years Freshjive has been a mainstay in the street wear game. And its identifiable logo has been there for the whole ride.

But, things change.

"Freshjive embarks upon one of the world's first anti-branding campaigns, in which they will be stripping their logos from not just the outside of their garments, but from the labels themselves."

In an exclusive interview with the Hundreds streetwear blog, Klotz states:

"Throughout the years I've become uncomfortable with this business of branding and brand identity. I'm not the type of person that buys something for the brand name. I've also never done a very good job at creating a captivating identity to our own brand logo. Also, within the streetwear culture, the promotion of a company's brand has become downright silly to me. What's amusing is I still really enjoy designing gear, graphics, and even logos. But when I see kids wearing company logos it reminds of people who are trying to be a part of a "tribe" or "gang", as if they need to be part of something, which seems to go against the idea of individualism in style."

Not sure how I feel about it. I mean, me, I wear a plain white or black shirt everyday, so I may actually wear it, but is it really a smart move for business?
Will younger kids spend the money when nothing really distinguishes the brand?

Thoughts?

Huffington Post

..:: SPOTLIGHT ::..

If you follow the Bay Area design scene at all,
then this guy needs no introduction.

Benny Gold.

The man behind some of the best branding that's happening in the city by the Bay.

Brands like HUF, MASH*SF, REAL, 510 just to name a few.

The guy is one of the premium taste makers in the game, and with his own line not only looking solid, but selling out, and becoming a premium brand in its own right, his future is only going to get brighter!

Stay Gold.

..:: CREATE SOMETHING ::..

So I don't usually toot my own horn, but hey, once in awhile its OK!

I just finished my shirts! And I am giving them away FREE, a little something to say thanks to all of the followers of this here blog!

SO, If you want one, send me a message with your size, where you want me to send it, and your screen name, and I will get it to you. Unfortunately, I don't have girl sizes, yet, but soon, if you want those let me know so I can get on it.

Please send all emails to :
shirts@bomelycreative.com

Anyone that's lost there shirt in this rough economy, follow my blog, get a free shirt!

:)

..:: DIG THIS ::..

Being a huge fan of Conan O’Brien, I am very excited for the big switch!

On June 1st The Tonight Show with Conan O’Brien goes live on NBC. And he has a great new logo to show for it!
Conan says this about his new logo,“I wanted a logo that acknowledged the long, rich tradition of The Tonight Show while still looking good on hats, T-shirts, mugs, lawn furniture, notebooks, stemware, urns, defibrillators, water bottles, cell phones, sports equipment, pens, vacuums, chimes and our new line of unisex cologne.”

I for one cant wait until he comes back, its been kinda boring during late night recently. Sorry Jimmy.

..:: iLIKE ::..

So I feel kinda bad for dissing the Wendy's commercial. Not really, I mean that is a really bad commercial, but Wendy's has been known to do better spots for years, and I just think they had a bad one there.

Either way. I have learned that if you say something mean about someone, or something, its best to say 2 nice things.

So here are 2 examples of really great spots.

Ahh, I feel better.

Good Karma.

(But really, that Wendy's commercial sucks so hard.) OK, I'm done.

..:: INNOVATIVE ::..

One of my new favorite blogs posted this awhile ago,
but I had to put it up.

If you haven't seen True Blood yet, its worth a watch, but really, this campaign is almost better then the show!

I love when agencies/clients are not afraid to take a risk. The campaign really stretches out way past the realm of "The Box". Great work.

Read more here.